If you ever doubted marketing...

Hi there,

I am not sure what your marketing plan is but whatever you do, you must be super CONSISTENT in your marketing and promotions, be it your classes or products, and here is why, from the father of marketing Jay C. Levinson, by the way, his book Guerrilla Marketing, is highly, highly recommended:

So Mr. Jay says:

1. The first time a man looks at an ad, he does not see it

2. The second time, he does not notice

3. The third time, he is conscious of its existence

4. The fourth tine, he faintly remembers it exists

5. The fifth time, he reads the ad

6. The sixth time, he turns up his nose at it

7. The seventh time, he reads it through and says "Oh Brother"!

8. The eights time he says, "Here is the confounded thing again!"

9. The ninth time, he wonders whether it amounts to anything

10. The tenth time, he will ask his neighbour if he has tried it

11. The eleventh time, he wonders how the advertiser makes it pay

12. The twelfth time, he thinks it must be a good thing

13. The thirteenth time, he thinks it might be worth something

14. The fourteenth time, he remembers that he wanted such a thing for a long time

15. The fifteenth time, he is tantalized because he cannot afford to buy it

16. The sixteenth time, he thinks he will buy it one day

17. The seventeenth time, he makes a memorandum of it

18. The eighteenth time, he swears at his poverty

19. The nineteenth time, he counts his money carefully

20. The twentieth time he sees the ad, he buys that article or instructs his wife to do so


Yaps, could not agree more, try consistency and watch what happens


Tamara