Finding Clients When Your Just Starting Out

I found this article by Dan Brandly and it is so cool and relevant to yoga teachers that have to share, enjoy!

As much as your personal development training might prepare you for when you become a coach yourself, if you’re like me you’ll still be surprised at how difficult it can be getting your first client. After all, you won’t have any existing clients who you can use as an example of your expertise.

Once I had my first client, though, things got a little easier. I became mentor to directors, CEO’s, Sales Managers and Many Many Entrepreneurs. I didn’t do this overnight; but I did find a way where I could get the equivalent of a new client for my coaching class on a daily basis. And now I’m going to share that with you.


Get Some Help

Although it may sound obvious, the best way to get repeat clients is to get your first client. Once you have this, trust me, people will start to trust you more with their own personal coaching needs. And the best way to get your first client? Get your friends or family involved. Tell them what you want to do, and that if they agree to be your clients, you’ll coach them for nothing for 3-6 months. It might not make you money initially, but in the long rum watch your client base grow.


Start Coaching!

Again, this may sound fairly obvious, but you won’t get clients coming to you if you’re not actively coaching. So, start advertising your services in relevant papers, workplaces, etc. Use your old job contacts and friends to put your details out where they’ll be noticed. But say that places are limited - if it looks like you’re busy, that immediately makes you look a better option than a life coach who is struggling to fill their appointment books.


Marketing

Any business lives or dies by how successful it is at advertising its service to new clients or customers, and believe me, coaching is no different. So, make sure you call potential clients up and offer them your services. Look in company directories for Human Resource managers, small business owners, and even online ads for affiliate marketers, and you will find the type of people that are most susceptible to life coaching. Give them a reason to see why your service differs – offer results that you’ve helped achieve. This is the kind of information that people looking for mentors thrive on, since if you can have the positive attitude to go out and get clients, they will believe you can bring that same successful streak out in them.

The most important thing to do is never give up, and emit the same positive vibe that your coaching will bring out in them. Once you have that, you’ll find that your client base soon jumps from 1, to 10, to 100.


Kind Regards



Dan Bradbury